Results Built on Evidence— Not Promises

Challenge

Best-in-class detection engine but losing enterprise deals to competitors with weaker technology. Messaging led with features instead of compliance outcomes.

What We Did

• 1Phase 01 revealed misaligned category positioning — competing in SIEM instead of compliance automation
• 2Phases 02-03 rebuilt messaging around CMMC 2.0 and SOC 2 readiness outcomes
• 3Phase 06 restructured pricing from per-seat to outcome-anchored tiers

Results

• Average deal size increased 65%
• Sales cycle shortened by 3 weeks
• Repositioned into compliance automation category with defensible differentiation

Challenge

Pitching the same way for 5 years with declining win rates. No competitive intelligence, no evidence-backed positioning, no shared sales methodology.

What We Did

• 1Phase 01 identified 3 underserved verticals representing $2.1B in addressable market
• 2Phase 02 built differentiation framework with 12 defensible value propositions
• 3Phase 05 implemented MEDDPICC sales qualification across all partners

Results

• Pipeline grew 40% within 90 days
• Shared sales language adopted across all partners for the first time
• Entered 2 new verticals with evidence-backed positioning

Challenge

Raising Series A with a pitch deck built on vibes and a Gartner magic quadrant screenshot. Pricing set at launch 3 years ago and never revisited.

What We Did

• 1Phase 01 delivered a $340M SAM with bottom-up methodology investors could verify
• 2Phase 04 rebuilt the pitch deck with claims-audited slides and sourced data
• 3Phase 06 revealed 55% underpricing and designed a 4-tier architecture

Results

• Closed Series A at 40% higher valuation than initial target
• New pricing architecture increased ARPU by 55%
• Investor-ready materials with 50+ APA citations per deliverable