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1 Market Sizing · 1 of 10 Do you have a quantified TAM/SAM/SOM with verifiable data sources?
1 Not started 2 Ad hoc 3 Defined 4 Managed 5 Optimized
2 Competitive Positioning · 2 of 10 Can you name your top 5 competitors and articulate your differentiation?
1 Not started 2 Ad hoc 3 Defined 4 Managed 5 Optimized
3 Value Proposition · 3 of 10 Is your VP documented with specific buyer outcomes, not feature lists?
1 Not started 2 Ad hoc 3 Defined 4 Managed 5 Optimized
4 Messaging Architecture · 4 of 10 Do you have structured messages per vertical and buyer persona?
1 Not started 2 Ad hoc 3 Defined 4 Managed 5 Optimized
5 Pitch Materials · 5 of 10 Are your investor/sales materials updated within the last 90 days?
1 Not started 2 Ad hoc 3 Defined 4 Managed 5 Optimized
6 Sales Process · 6 of 10 Do you have a documented sales methodology with qualification criteria?
1 Not started 2 Ad hoc 3 Defined 4 Managed 5 Optimized
7 Pricing Strategy · 7 of 10 Is your pricing backed by competitive benchmarks and willingness-to-pay data?
1 Not started 2 Ad hoc 3 Defined 4 Managed 5 Optimized
8 Revenue Model · 8 of 10 Have you modeled unit economics (CAC, LTV, payback period)?
1 Not started 2 Ad hoc 3 Defined 4 Managed 5 Optimized
9 Digital Presence · 9 of 10 Does your website convert visitors with clear CTAs and structured data?
1 Not started 2 Ad hoc 3 Defined 4 Managed 5 Optimized
10 Evidence Standard · 10 of 10 Can you trace every claim in your materials to a verifiable source?
1 Not started 2 Ad hoc 3 Defined 4 Managed 5 Optimized
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